AI-powered design, strategy & thinking
for complex B2B SaaS products
AI-powered design, strategy & thinking
for complex B2B SaaS products
AI-powered design, strategy & thinking
for complex B2B SaaS products
I help product teams simplify complex problems, align around clear decisions, and ship with confidence.
I help product teams simplify complex problems, align around clear decisions, and ship with confidence.
I help product teams simplify complex problems, align around clear decisions, and ship with confidence.
I help product teams simplify complex problems, align around clear decisions, and ship with confidence.
Powered by Claude and 6+ years of product design
Powered by Claude and 6+ years of product design
Powered by Claude and 6+ years of product design
trusted by industry leaders
6+
6+
6+
years designing intuitive products
years designing intuitive products
years designing intuitive products
40%
40%
40%
average improvement in key metrics
average improvement in key metrics
average improvement in key metrics
20+
20+
20+
products shipped
products shipped
products shipped
trusted by industry leaders
MostUXproblemsaren'tdesignproblems-they'redecisionproblems.
MostUXproblemsaren'tdesignproblems-they'redecisionproblems.
B2BSaaSproductsdon'tbreakbecauseofbaddesign.Theybreakbecauseprioritiesshift,stakeholderspullindifferentdirections,andcomplexitycompoundsuntilnobodycanagreeonwhattoshipnext.Everynewfeatureaddsweightinsteadofmomentum.
B2BSaaSproductsdon'tbreakbecauseofbaddesign.Theybreakbecauseprioritiesshift,stakeholderspullindifferentdirections,andcomplexitycompoundsuntilnobodycanagreeonwhattoshipnext.Everynewfeatureaddsweightinsteadofmomentum.
Most UX problems aren't design problems - they're decision problems.
B2B SaaS products don't break because of bad design. They break because priorities shift, stakeholders pull in different directions, and complexity compounds until nobody can agree on what to ship next. Every new feature adds weight instead of momentum.
My role isn't just to make it look nice. It's to bring clarity before execution.
My role isn't just to make it look nice. It's to bring clarity before execution.
My role isn't just to make it look nice. It's to bring clarity before execution.
My role isn't just to make it look nice. It's to bring clarity before execution.
I embed into the team - not as a pair of hands waiting for direction, but as someone who thinks, owns the problem, and drives it forward. I talk to your users, run discovery (much of it AI-accelerated), and bring product, design, and engineering into alignment around what actually needs to ship.
I've spent 6+ years helping teams cut scope, ship faster, and turn complex systems into beautiful experiences that feel effortless to use.
I embed into the team - not as a pair of hands waiting for direction, but as someone who thinks, owns the problem, and drives it forward. I talk to your users, run discovery (much of it AI-accelerated), and bring product, design, and engineering into alignment around what actually needs to ship.
I've spent 6+ years helping teams cut scope, ship faster, and turn complex systems into beautiful experiences that feel effortless to use.
I embed into the team - not as a pair of hands waiting for direction, but as someone who thinks, owns the problem, and drives it forward. I talk to your users, run discovery (much of it AI-accelerated), and bring product, design, and engineering into alignment around what actually needs to ship.
I've spent 6+ years helping teams cut scope, ship faster, and turn complex systems into beautiful experiences that feel effortless to use.
I embed into the team - not as a pair of hands waiting for direction, but as someone who thinks, owns the problem, and drives it forward. I talk to your users, run discovery (much of it AI-accelerated), and bring product, design, and engineering into alignment around what actually needs to ship.
I've spent 6+ years helping teams cut scope, ship faster, and turn complex systems into beautiful experiences that feel effortless to use.
Selected work
Selected work
Selected work
Selected work
Turning complexity into clarity
Turning complexity into clarity
Turning complexity into clarity
Putting AI at the Center of Supply Chain
Putting AI at the Center of Supply Chain
Putting AI at the Center of Supply Chain
A procurement platform redesign that consolidates fragmented AI into a single, central identity - making the agent the first thing users see, understand, and act on.
A procurement platform redesign that consolidates fragmented AI into a single, central identity - making the agent the first thing users see, understand, and act on.
Glance, not read
Glance, not read
One agent, zero ambiguity
One agent, zero ambiguity
Trust made visible
Trust made visible
Designing a Zero-Disruption Loyalty Widget for Shopify Merchants & Their Shoppers
Designing a Zero-Disruption Loyalty Widget for Shopify Merchants & Their Shoppers
Designing a Zero-Disruption Loyalty Widget for Shopify Merchants & Their Shoppers
Boosting loyalty participation by making rewards contextual and accessible
Boosting loyalty participation by making rewards contextual and accessible
38%
38%
38%
Loyalty Engagement
Loyalty Engagement
2.4x
2.4x
2.4x
Loyal Purchase Rate
Loyal Purchase Rate
22%
22%
22%
Merchant ARR UPLIFT
Merchant ARR UPLIFT
Portal Redesign: Cutting Approval Times by 77%
Portal Redesign: Cutting Approval Times by 77%
Portal Redesign: Cutting Approval Times by 77%
Turning a tangled, email-heavy approval chain into a streamlined data access portal - cutting weeks of delays and tripling request throughput across 5 departments.
Turning a tangled, email-heavy approval chain into a streamlined data access portal - cutting weeks of delays and tripling request throughput across 5 departments.
77%
77%
77%
Reduction in proposal approval time
Reduction in proposal approval time
61%
61%
61%
Decrease in manual coordination efforts
Decrease in manual coordination efforts
93%
93%
93%
User satisfaction rate after usability testing
User satisfaction rate after usability testing
ERP Platform Redesign: Bridging Elegance & Functionality
ERP Platform Redesign: Bridging Elegance & Functionality
ERP Platform Redesign: Bridging Elegance & Functionality
Bridging luxury aesthetics and enterprise functionality - redesigning a rigid ERP platform into a refined, data-driven experience that feels as premium as the brand it serves.
Bridging luxury aesthetics and enterprise functionality - redesigning a rigid ERP platform into a refined, data-driven experience that feels as premium as the brand it serves.
72%
72%
72%
user adoption rate within the first 6 weeks post-launch
user adoption rate within the first 6 weeks post-launch
15-20%
15-20%
15-20%
reduction in operational overhead
reduction in operational overhead
50%
50%
50%
reduction in onboarding time for new user
reduction in onboarding time for new user
Creating an ERP Onboarding Experience
Creating an ERP Onboarding Experience
Creating an ERP Onboarding Experience
Transforming a confusing demo environment into a guided first impression - role-based onboarding that turns lost prospects into engaged users, without a single support call.
Transforming a confusing demo environment into a guided first impression - role-based onboarding that turns lost prospects into engaged users, without a single support call.
45%
45%
45%
reduction in affiliate-assisted demo sessions
reduction in affiliate-assisted demo sessions
~12%-31%
~12%-31%
~12%-31%
Improved demo-to-trial conversion rate
Improved demo-to-trial conversion rate
78%
78%
78%
of users completed the onboarding flow without external assistance
of users completed the onboarding flow without external assistance
From the people who've been in the room
From the people who've been in the room
From the people who've been in the room
From the people who've been in the room
5.0
I had the pleasure of working with Philip in his previous role. Even in our brief collaboration, he stood out as a dedicated and creative designer. He starts with thoughtful sketches and turns ideas into beautiful, functional designs. Philip listens carefully, values feedback, and is truly great to work with - both as a designer and a person!
Darin Mitev
Geospatial Analyst at The World Bank Group
5.0
I had the please of working with Philip on complex, high-impact features. He's an outstanding designer - super creative, genuinely curios about the product and its users, quick to shape problem understanding, and able to turn complex ideas into clean, simplified, and value-adding solutions. What stands out is his balance of detail and big-picture vision, always ensuring designs align with users, product strategy and company direction. Highly recommend!
Todor Gospodinov
Product Manager Yotpo
5.0
Philip is a just simply a great partner, he is a clear, thoughtful, and an excellent listener. He digs into the problem, asks smart questions and brings fresh, practical ideas every time. He’s dependable and proactive, he sets expectations, communicates timelines and turns messy briefs into simple next steps. Also just a joy to work with: kind, calm, positive. If you can book him, do it you won’t regret it. Phil is the guy!
Veselin Solenkov
Business Analys
5.0
I worked with Philip at the World Bank, and he’s an exceptional designer with a great eye for detail and user experience. He’s creative, reliable and always brings smart design decisions to the table. Collaborating with him was easy and inspiring. I’d work with him again anytime.
Hristo Markov
Chief Designer and CEO
Open for freelance & part-time opportunities
Get in touch
Get in touch
Get in touch
Get in touch
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
2026 all rights reserved
2026 all rights reserved
2026 all rights reserved
2026 all rights reserved