Design that beats product complexity.
Design that beats product complexity.
Design that beats product complexity.
I help B2B SaaS teams cut through the noise — bringing focus to decisions, clarity to cross-functional work, and structure to the workflows and systems that move the product forward.
I help B2B SaaS teams cut through the noise — bringing focus to decisions, clarity to cross-functional work, and structure to the workflows and systems that move the product forward.
I help B2B SaaS teams cut through the noise — bringing focus to decisions, clarity to cross-functional work, and structure to the workflows and systems that move the product forward.
Coaching that gets designers hired.
Coaching that gets designers hired.
Coaching that gets designers hired.
I help junior designers think like product designers, stand out with a portfolio and brand that pulls people in, and walk into interviews ready to win.
I help junior designers think like product designers, stand out with a portfolio and brand that pulls people in, and walk into interviews ready to win.
I help junior designers think like product designers, stand out with a portfolio and brand that pulls people in, and walk into interviews ready to win.
I’m
Product designer and strategist who doesn’t jump into design blind.
Product designer and strategist who doesn’t jump into design blind.
Product designer and strategist who doesn’t jump into design blind.
Product designer and strategist who doesn’t jump into design blind.
I start with questions.
I start with questions.
I start with questions.
I start with questions.
Why are we solving this? What does the business actually need right now? What's the real problem underneath the task?
Why are we solving this? What does the business actually need right now? What's the real problem underneath the task?
Why are we solving this? What does the business actually need right now? What's the real problem underneath the task?
Why are we solving this? What does the business actually need right now? What's the real problem underneath the task?
6+
6+
6+
years designing intuitive products
years designing intuitive products
years designing intuitive products
years designing intuitive products
40%
40%
40%
average improvement in key metrics
average improvement in key metrics
average improvement in key metrics
average improvement in key metrics
20+
20+
20+
products shipped
products shipped
products shipped
products shipped
That's true whether I'm working with a product team shipping complex SaaS features or a junior designer trying to figure out where they fit.
I've spent 7+ years designing products that move real metrics — reducing support tickets, automating legacy workflows, cutting scope that doesn't matter, and helping teams ship faster without losing sight of the user. I've been in the customer calls, run the user testing, and sat in the analytics conversations where we map what to track and why.
That's true whether I'm working with a product team shipping complex SaaS features or a junior designer trying to figure out where they fit.
I've spent 7+ years designing products that move real metrics — reducing support tickets, automating legacy workflows, cutting scope that doesn't matter, and helping teams ship faster without losing sight of the user. I've been in the customer calls, run the user testing, and sat in the analytics conversations where we map what to track and why.
That's true whether I'm working with a product team shipping complex SaaS features or a junior designer trying to figure out where they fit.
I've spent 7+ years designing products that move real metrics — reducing support tickets, automating legacy workflows, cutting scope that doesn't matter, and helping teams ship faster without losing sight of the user. I've been in the customer calls, run the user testing, and sat in the analytics conversations where we map what to track and why.
That's true whether I'm working with a product team shipping complex SaaS features or a junior designer trying to figure out where they fit.
I've spent 7+ years designing products that move real metrics — reducing support tickets, automating legacy workflows, cutting scope that doesn't matter, and helping teams ship faster without losing sight of the user. I've been in the customer calls, run the user testing, and sat in the analytics conversations where we map what to track and why.
Ialsoteach.AtTelerikAcademyandtheAmericanUniversityinBulgaria,andthroughdirectmentorship,I'vetaughtover200designersandpersonallycoachedmorethan10intotheirfirstUXrolesortheirnextlevelofgrowth.
Ialsoteach.AtTelerikAcademyandtheAmericanUniversityinBulgaria,andthroughdirectmentorship,I'vetaughtover200designersandpersonallycoachedmorethan10intotheirfirstUXrolesortheirnextlevelofgrowth.
The thread running through it all: better decisions lead to better design. But it's really not about the design.
Thethreadrunningthroughitall:betterdecisionsleadtobetterdesign.Butit'sreallynotaboutthedesign.
Thethreadrunningthroughitall:betterdecisionsleadtobetterdesign.Butit'sreallynotaboutthedesign.
I also teach. At Telerik Academy and the American University in Bulgaria, and through direct mentorship, I've taught over 200 designers and personally coached more than 10 into their first UX roles or their next level of growth.
Open for freelance & part-time opportunities
Get in touch
Get in touch
Get in touch
Get in touch
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
I love writing about the problems I solve and lessons I learn - here are some recent pieces
2026 all rights reserved
2026 all rights reserved
2026 all rights reserved
2026 all rights reserved